Groovs are designed to improve the connection between your foot and your footwear, which matters a lot during movement. It’s why Groov is a featured product partner of the NFL Players Association and used by teams in all major American professional sports leagues.

By adding custom support, reducing unwanted motion inside the shoe, improving stability, and helping distribute pressure more effectively, Groovs help your footwear feel more locked in and responsive. The Response model is designed specifically for running shoes, cleats, trainers, lifting shoes, and other footwear used for sprinting, cutting, jumping, lifting, and rapid changes of direction.

Groovs are designed to improve arch support, cushioning, and pressure relief to help reduce discomfort associated with plantar fasciitis, heel pain, and foot fatigue.

Many people look to orthotics for these same issues, but Groov offers a custom, footwear-friendly way to get personalized support without making the experience clinical, complicated, or overly costly.

Yes. For high arches, Groovs help fill the space between your foot and shoe, supporting even pressure distribution and a more comfortable feel underfoot.

Groovs are designed to provide personalized arch support based on your actual foot shape, which can be especially helpful for people with flat feet who need more structure than generic insoles and off-the-shelf shoes provide.

Groovs come with a 30-day comfort guarantee. If your feet aren’t obsessed, we’ll make it right. Email you@groov.me for a replacement or full refund.

Yes. Every order includes free rushed shipping.

Groovs are fully custom insoles made with personalized biometric data to optimize the interface between your feet and your footwear, bridging the gap between off-the-shelf shoes and your unique anatomy.

Using a simple iPhone foot scan, Groov maps the shape, contours, and movement patterns of your feet, then creates a custom support layer designed to improve comfort, stability, pressure relief, and the way your body connects to the shoes, boots, or skates you already wear.

In simpler terms: Groovs make your footwear feel more like it was made for you…because the surface under your foot actually was.

Your feet weren’t designed for flat, generic shoe inserts. Yet most shoes rely on standardized shapes and “one-surface-fits-all” insoles that can leave your arches unsupported, concentrate pressure in the wrong places, and force your body to compensate with every step.

Groovs are designed around YOUR actual foot shape and the dynamic way your feet move. By creating a personalized support surface, Groovs help improve alignment, distribute pressure, increase stability, and make movement feel more natural.

Think of it as a perfect hug for your feet—the support your shoes were missing.

Think about trying on shoes at a shoe store. You try on a bunch of pairs that are all technically your size, but they can feel completely different.

Some feel fine. Some feel uncomfortable. And every once in a while, you find a pair that feels almost magical—like it just understands your feet.

That’s because size is only part of the equation. The surface you stand on inside each shoe matters, too. Every foot is different, and different feet need different kinds of support. Most shoe inserts are designed for the average foot, so some may feel better than others simply because they happen to work better with your unique shape.

Groovs are designed specifically for you. It’s that perfect-pair feeling, personalized to your feet and brought into the shoes you already own—so all of your shoes can feel like your favorites.

Most people find Groovs comfortable right away, with no break-in period needed. Because Groovs change the surface your body stands on and provide more personalized support, your feet may take a little time to adjust.

If needed, start by wearing them for a few hours and gradually increase your wear time as they begin to feel natural.

If you experience pain, sharp discomfort, or anything that doesn’t feel right, stop wearing Groovs and contact us at you@groov.me. We’re happy to help.

Yes. Groovs may be purchased with eligible FSA/HSA funds. Just enter your FSA/HSA card during checkout the same way you would use any other payment card.

Most store-bought insoles are one-size-fits-most. They usually add cushioning or generic arch support, but they are still built around average feet, average arches, and standard shoe sizes. Unfortunately, that just doesn’t cut it when it comes to feet and how unique they are person-to-person.

That’s why Groovs are made fully custom. ShapeSense™ captures 30,000+ data points from your iPhone foot scan to create a support layer shaped around your actual anatomy. The result is custom support, cushioning, pressure relief, and responsiveness. Fitted to your specific feet and footwear.

Both. Groovs are fully custom insoles, also commonly called shoe inserts, designed to add personalized support and cushioning inside compatible footwear.

Unlike generic inserts, Groovs are built from your scans, optimized by award-winning AI, and tailored to your feet, movement, and shoe type.

Traditional orthotics are usually medical devices made to correct or accommodate specific foot conditions. Groovs bring many of the benefits people want from custom orthotics — personalized arch support, pressure relief, improved stability, and better positioning underfoot — into a more wearable, footwear-friendly product.

Groov is not a medical company and is not a replacement for seeing a doctor. But for most people seeking pain relief, comfort, and support in the shoes they actually wear, Groovs offer a simpler, lighter, easier-to-get path.

No appointment. No foam box. No medical hassle…Not even an app you need to download. Just a simple iPhone scan and custom insoles delivered in a week, built for your body and your life.

Choose based on the footwear and activity:

The Everyday is best for all-day comfort, arch support, and recovery in everyday shoes. If you’re new to Groov and don’t know where to start, start here.

The Response is best for performance footwear, cleats, running shoes, training shoes, and explosive movement.

The Luxe is best for heels, flats, dress shoes, and slim or snug footwear.

The Blade is best for hockey skates, figure skates, and rollerblades.

The Carve is best for ski and snowboard boots.

After checkout, you’ll click “Finish Your Scans” on your order confirmation page. Then you’ll use your iPhone to complete a guided ShapeSense™ foot scan from home.

A video tutorial demonstrates the process in under 1 minute, then audio guidance and haptic feedback make it easy to finish the process in less than 5 minutes. 

You’ll remove your shoes and socks, find good lighting, and follow the prompts. ShapeSense™ uses both autocapture and automated scan review to ensure you get it right on the first go.

If you have mobility limitations, select Assisted Scan mode at the beginning of the process. All you need is a chair and a helper.

Groov’s scan is designed for any iPhone. You’ll use your iPhone after checkout to complete the guided ShapeSense™ scan from home. iPhone models without FaceID (iPhones 1-8 and iPhone SEs 1-3) are the only ones that cannot access ShapeSense™.

Yes, depending on the model and fit option you choose.

A General Purpose pair is designed for versatility across compatible shoes (meaning any shoe with a standard shoe shape).

A Shoe-Specific pair is optimized for one particular pair of shoes, which usually gives the best fit and feel in that pair and enables access to custom support in atypically-shaped shoes. Fit-to-Shoe technology to let you scan the existing insert from that shoe to ensure the perfect fit.

For most Groov models, yes, they’re designed to replace the removable factory insert that comes inside your shoe. Removing the existing insert gives your Groovs the right amount of space and helps preserve the intended fit.

The Luxe is different because it is designed for slimmer and dressier shoes, including many shoes that may not have removable inserts. When wearing The Luxe model, leave the existing insert in the shoe and place The Luxe on top of it.

Groovs are built from your foot scan, so your custom pair is designed around the actual shape of your feet — including width, arch structure, contours, and pressure needs.

That is one of the main advantages of custom support. Instead of forcing wide, narrow, flat, high-arched, or otherwise unique feet into a generic insert, Groovs are designed around the feet you actually have.

A pair of Groovs will last at least as long as the shoes you wear them in.

The lifespan for a pair of Groovs is measured in miles, not minutes. We typically recommend replacing them as often as you replace your shoes. For heavy daily use, replace annually. For casual use, you can get several years out of them. Best practice is to take new scans and replace Groovs at least once every five years as feet naturally change with age.