Underfoot: The Barefoot Blueprint

What going barefoot teaches us about form, posture, and primal connection.

Before Yeezys and Hokas, before even laces or soles, our ancestors ran barefoot across forests, deserts, and grasslands—chasing prey, escaping danger, and exploring the world one step at a time. Today, going barefoot is trendy in yoga studios, beach towns, and TikTok accounts romanticizing “earthing” (yes, that’s a thing).

And there’s something to it. Walking barefoot activates muscles most shoes let fall asleep. It improves balance, posture, and helps reset our body's connection with the ground. Cultures from the Tarahumara runners in Mexico to traditional martial artists in Japan have moved shoeless for centuries—and thrived doing it.

But here’s the modern dilemma: our lives are paved. Sidewalks, grocery stores, offices—none of them are barefoot-friendly. That’s where Groov comes in: our insoles reintroduce that natural feedback loop, helping your foot move as it was designed to—without the blisters, bruises, or strange stares from walking shoeless in Trader Joe’s.

Groov Tip: Try spending 5–10 minutes barefoot daily at home. Let your foot feel the floor. Then lace up with Groovs for real-world terrain.