News

Underfoot: The Barefoot Blueprint
Before sneakers and insoles, there was just skin against earth. Dive into how barefoot movement shaped human evolution—and how Groov helps you reconnect with your natural stride without giving up...
Underfoot: The Barefoot Blueprint
Before sneakers and insoles, there was just skin against earth. Dive into how barefoot movement shaped human evolution—and how Groov helps you reconnect with your natural stride without giving up...

Fashionably Comfortable: Cheap shoes and hidden...
A $20 shoe might be a steal—until it’s a pain. Uncover the real cost of fast-fashion footwear and see how Groov helps extend the life (and comfort) of every pair...
Fashionably Comfortable: Cheap shoes and hidden...
A $20 shoe might be a steal—until it’s a pain. Uncover the real cost of fast-fashion footwear and see how Groov helps extend the life (and comfort) of every pair...

Fashionably Comfortable: Luxury Sneakers
Your luxury sneakers might look like a million bucks—but how do they feel after five hours? Find out how Groov insoles turn high-fashion kicks into all-day comfort machines without sacrificing...
Fashionably Comfortable: Luxury Sneakers
Your luxury sneakers might look like a million bucks—but how do they feel after five hours? Find out how Groov insoles turn high-fashion kicks into all-day comfort machines without sacrificing...

From Barefoot to Elite Part IV: Weekend Warrior...
Zero to 100 weekends are great for your adrenaline—but brutal for your feet. Learn how Groov helps weekend warriors stay strong, agile, and injury-free so Mondays don’t hurt.
From Barefoot to Elite Part IV: Weekend Warrior...
Zero to 100 weekends are great for your adrenaline—but brutal for your feet. Learn how Groov helps weekend warriors stay strong, agile, and injury-free so Mondays don’t hurt.

From Barefoot to Elite Part III: Marathoners’ S...
Marathoners know every mile starts with a strong foundation. Discover how personalized foot support is the ultimate performance booster—and how Groov helps runners go farther, faster, and pain-free.
From Barefoot to Elite Part III: Marathoners’ S...
Marathoners know every mile starts with a strong foundation. Discover how personalized foot support is the ultimate performance booster—and how Groov helps runners go farther, faster, and pain-free.

Underfoot: Future Feet
The future of foot health isn’t generic—it’s personal. Dive into how AI, sustainability, and smarter design are shaping a world where your feet get exactly what they need (without the...
Underfoot: Future Feet
The future of foot health isn’t generic—it’s personal. Dive into how AI, sustainability, and smarter design are shaping a world where your feet get exactly what they need (without the...