News

Underfoot: Feet on the Field

Underfoot: Feet on the Field

Elite athletes know their success starts from the ground up. Whether you're training for your next race or your next rec league glory, see how Groov brings pro-level foot support...

Underfoot: Feet on the Field

Elite athletes know their success starts from the ground up. Whether you're training for your next race or your next rec league glory, see how Groov brings pro-level foot support...

Underfoot: Working Feet, Hidden Pressure

Underfoot: Working Feet, Hidden Pressure

Retail, healthcare, hospitality—some careers are a marathon in disguise. Step inside the world of working feet and learn how Groov insoles save the real MVPs from burning out, one shift...

Underfoot: Working Feet, Hidden Pressure

Retail, healthcare, hospitality—some careers are a marathon in disguise. Step inside the world of working feet and learn how Groov insoles save the real MVPs from burning out, one shift...

The History of Feet: The 20th Century: Sneakers, Stilettos, & Counterculture

The History of Feet: The 20th Century: Sneakers...

From Converse to counterculture, the 20th century made footwear about rebellion, glam, and innovation. Step through the iconic trends that shaped modern style—and how Groov adds what was missing: true...

The History of Feet: The 20th Century: Sneakers...

From Converse to counterculture, the 20th century made footwear about rebellion, glam, and innovation. Step through the iconic trends that shaped modern style—and how Groov adds what was missing: true...

The History of Feet: The Industrial Revolution & Mass-Produced Shoes

The History of Feet: The Industrial Revolution ...

Rubber soles. Mass production. The Industrial Revolution changed how we walked forever. Trace the moment footwear went mainstream—and how Groov now personalizes what mass manufacturing lost.  

The History of Feet: The Industrial Revolution ...

Rubber soles. Mass production. The Industrial Revolution changed how we walked forever. Trace the moment footwear went mainstream—and how Groov now personalizes what mass manufacturing lost.  

The History of Feet: Renaissance & Baroque. When Shoes Became Art

The History of Feet: Renaissance & Baroque. Whe...

In the Renaissance and Baroque eras, shoes became art—and balancing acts. From towering chopines to pearl-studded slippers, style ruled over comfort. Groov helps bring balance back to footwear, minus the...

The History of Feet: Renaissance & Baroque. Whe...

In the Renaissance and Baroque eras, shoes became art—and balancing acts. From towering chopines to pearl-studded slippers, style ruled over comfort. Groov helps bring balance back to footwear, minus the...

The History of Feet: The Medieval Ages, When Shoes Got Pointy

The History of Feet: The Medieval Ages, When Sh...

Poulaines, peasants, and royal foot drama—welcome to the Middle Ages. Dive into the fashion (and function) of medieval footwear and see how Groov solves problems that pointy shoes never could....

The History of Feet: The Medieval Ages, When Sh...

Poulaines, peasants, and royal foot drama—welcome to the Middle Ages. Dive into the fashion (and function) of medieval footwear and see how Groov solves problems that pointy shoes never could....