Choose Your Groov


Plush. Cushy. A Hug for Your Feet
Meet your new favorite product. Your custom pair of The Everyday, by Groov is made with our softest memory foam cushioning to make you feel like you’re walking on a cloud.
Designed for ultimate comfort in any shoe, each pair is tailored to your unique footprint using 3D foot mapping on an iPhone, for a flawless fit that feels like it was made just for you—because it was.
Setting the Everyday model apart is the lightweight-yet-sturdy custom contouring that supports every arch in your foot, the personalized engraving that declares your pair as truly yours, and the proprietary material blend optimized to provide constant coziness through the very last step of your day. Every day.
And thanks for Groov’s proprietary Fit-to-Shoe functionality, the Everyday can be made to fit perfectly in any pair of shoes that has removable insoles—and you can transfer a pair across all of your similarly-shaped shoes!
Comfortable, Convenient, and Consistent. For Each and Every Day.


Sleek. Fast. Ready for Blast-Off
Your custom pair of The Response, by Groov is optimized for high-performance, minimizing reaction time and delivering maximum energy transfer from each step into the next.
Designed to ensure explosiveness when it’s needed most, each pair is tailored to your unique footprint using 3D foot mapping on an iPhone, for a flawless fit that feels like it was made just for you—because it was.
Setting the Response model apart is its highly-elastic construction, combining semi-rigid arch support with a rapid rebound cushioning system that reduces fatigue, elevates your game, and enables you to put your best foot forward with every step.
And thanks for Groov’s proprietary Fit-to-Shoe functionality, the Response can be made to fit perfectly in everything from a basketball sneaker to a soccer cleat.
Train Smarter. Play Harder. Recover Faster. The Response is Ready When You Are.


Elegant. Compact. Perfect for Snug Shoes.
Your custom pair of The Luxe, by Groov is crafted with a thin finish that tapers before the toes for an easy fit in even your tightest shoes (and those that don't have removable insoles).
Designed to merge comfort and luxury for everyday elegance, each pair is tailored to your unique footprint using 3D foot mapping on an iPhone, for a flawless fit that feels like it was made just for you—because it was.
Setting the Luxe model apart is an elegant synthetic leather finish, a semi-rigid core for perfect support, and an exclusive suction cup design that locks into your shoe to eliminate slipping, even in high heels.
And thanks to the Luxe's sleek profile, this product is ideal for everything from ballet flats to Vans, closed-toe heels to tuxedo shoes, and Converse to Cowboy boots.
For Moments That Demand Elegance? You're in Luxe.