Press & Media
ShapeSense turns any iPhone into a precision foot scanner — delivering clinician-grade custom insoles in under 3 minutes, shipped to your door for $149.
As seen in
Fast Company covers how Groov's ShapeSense technology uses the iPhone's TrueDepth camera to generate a precise 3D foot map — no app download, no clinic visit, no compromise on quality.
Gizmodo reviewer Kyle Barr put ShapeSense to the test, documenting how the app mapped the odd shape of his feet and how the resulting insoles delivered real relief.
Read reviewA first-look feature on how ShapeSense is poised to disrupt the footwear industry — from golf cleats to everyday performance athletic footwear — using a scan you can do anywhere.
First lookGrit Daily on Groov's mission to end the era of shoes that "almost feel right" — and the technology that finally makes truly personalized fit accessible to everyone.
Read storyUS Insider examines the epidemic of preventable foot pain and how Groov's custom insole technology challenges the assumption that daily discomfort is just part of life.
Read storyAuthority Magazine's in-depth interview with Groov founder Dan Cataldi — on the Brown mathematics degree, the Wharton pivot, and why custom fit shouldn't cost $600.
Read interviewWharton's Marketing Matters podcast features Cataldi on the business model, the biomechanics research behind ShapeSense, and what it takes to build a category from scratch.
ListenWharton's Baker Retailing Center profiles the founder who left his MBA to build Groov — tracing the path from Wharton Launch Award winner to NFLPA product partner.
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Contact press teamPress contact
Founder
Dan Cataldi — CEO & Co-Founder
Company
Groov (groov.me) — New York, NY