Your shoes weren't made for your feet

Your feet have 3 dimensions

Your shoes only fit 1

Introducing Groov

The Next Dimension of Footwear

Algorithimically-Optimized

Premium Memory Foam

Fully Customized to Your Foot Shape

John

Dan

Liza

You

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The best in the world won't play without their fully-custom insoles

Built by science, with performance, protection and comfort in mind

Straight to your door, ready to wear

We ship your custom Groovs to your door in less than a week, ready to be inserted into every pair of shoes you own.

The perfect fit, every time

Every Groov is made-to-order. Meaning no extra inventory, no extra waste, and no undue harm to our planet.

Use your phone to take a 3d scan of your foot

Work for any shoe

AI-powered 3D iPhone scan

Free Shipping Worldwide

Shapesense By Groov

Fast & Easy Personalization

Work for any shoe

AI-powered 3D iPhone scan

Free Shipping Worldwide

Shapesense By Groov

Fast & Easy Personalization

Work for any shoe

AI-powered 3D iPhone scan

Free Shipping Worldwide

Shapesense By Groov

Fast & Easy Personalization

Work for any shoe

AI-powered 3D iPhone scan

Free Shipping Worldwide

Shapesense By Groov

Fast & Easy Personalization

Feels like it was made for
you. Because it was.

Getting yours couldn't be easier

Select your finish and place your order

Scan your foot using our ShapeSense technology

We make your Groovs and they’ll be at your door in a week

Hundreds of happy users

My Groovs relieved my plantar fasciitis and got me out of a walking boot in the lead-up to my UFC debut. Ensuring I feel great on my feet lets ne put in the work needed to show up strong on fight night.

Charles Johnson

UFC Fighter

I love my Groovs! They're super thin, outstandingly supportive, and keep me comfy on my feet, rep after rep!

Kori Carter

Track & Field World Champion

Tlove getting my Groovs on. Whether going for a run or spending a long day walking around the zoo, my feet are so grateful for custom footwear!

Gabe P

Marathon Runner

This is like walking on pillows.

Elizabeth G

Entertainment

Just got home from 8 hour shift and I wore my new insoles. They feel amazing! Not only do they feel great, but they are beautiful and have my name on them.

Liliana L.

Cleaner

Dude they felt so good on my run!

Dave H.

Teacher

Oh snaaaap, these are comfy.

Sam Y.

Consultant

As someone who lives in NYC, I walk a minimum of 3-4 miles a day. I have flat feet and my feet are usually sore by the end of the day. I've used other off the shelf inserts in the past, but nothing has been as comfortable or supportive as my groovs! I was impressed at how easy it was to make my own custom insole using only my phone camera. I'll be ordering one for each pair of my shoes- hats off the groov team!

Patrick C.

Business Manager

I had a game changer moment this week. I got stuck in a downpour in SF and my water resistant all birds failed. So, during a class break, I went to old navy and bought some cheap $30 boots and stuck the Groov in them. GAME CHANGER. The boots went from ugh to really freaking nice like flipping a switch.

Ajit D.

Small Business Owner

I just got them! Honestly I already feel a HUGE difference compared to the Dr. Scholls inserts I had in my surgery clogs originally...

Sam G.

Surgeon

They have been a game changer for me. My lower back has been way better since using the inserts, typically i have lower back pain at end of the day and with these I have not experienced that for some time.