“Comfy” Shoes That Betray You by 4PM

There’s betrayal. And then there’s the betrayal of shoes you thought were comfy. Maybe they had a padded sole. Maybe the influencer swore by them. Either way, by 4PM your feet are staging a protest—and you’re rethinking every life choice that led you to ballet flats with no arch support.

The fix? Not new shoes—new insoles. Groov slips inside even your flimsiest flats or chunky dad sneakers and quietly fixes everything. They’re thin, stylishly invisible, and engineered to keep your feet upright and unbothered all day.

That 4PM regret? It’s canceled.