Groov vs Move
Move made one shape to fit most feet. Groov discovers yours.
Short answer. Choose Move for a lower price ($29.99 to $64.99), a pair you can buy off the shelf at Dick's, and one shape that Move says fits most feet. Choose Groov, at $149, for an insole built around your foot, not most feet: the way your foot wants to be positioned. It comes in a choice of models, and Shoe-Specific pairs are built for the shoes you already own.
Full disclosure: we make Groov. Move facts come from its own site, checked October 26, 2026, except the founders (CNBC, April 2022).
Side by side
| Compared | Groov | Move |
|---|---|---|
| Price per pair | $149, General Purpose or Shoe-Specific; less per pair on multi-pair orders | $29.99 (Baseline) to $64.99 (Game Day Pro); 2-packs from $89.99 |
| How your foot is measured | iPhone with Face ID, no app; standing and with no weight on the foot | Not measured; you order your shoe size, and a two-question finder (why you're shopping, which activities) suggests a model |
| What's personalized | Each foot's shape, left and right built separately; Shoe-Specific adds your shoe's insert | The model you choose. Move says every model is built on one engineered shape, the Move Platform, from 120,000 foot scans and tuned to fit 85% of feet; it describes the Baseline as a low-profile insole with no arch support |
| How it's made | Semi-rigid carbon-composite plating; cushioning chosen for the model (memory foam in the Everyday); not 3D-printed | Foam (dual-layer in the Game Day and Game Day Pro); a flexible composite plate in the Game Day and All Day, and what Move calls a carbon-like composite plate in the Game Day Pro; the Baseline is molded from a single material |
| Thickness | 3 mm (Luxe), 4 mm (Response), 5 mm (Everyday)    | 5 mm (Baseline); the others listed as medium or high |
| Delivery | About a week | Processed within 1 business day; delivery time not stated (FedEx 2 Day available); also at 500+ Dick's Sporting Goods stores |
| If it doesn't work out | 30-day money-back guarantee; free shipping both ways | 30 days (US orders), even worn, if not trimmed; Move pays return shipping |
What actually differs
Move built one shape. It calls it the Move Platform, engineered from 120,000 foot scans and designed to fit most feet out of the box. Move's finder asks what you'll do in the insoles, not about your arch. Groov discovers the shape of each foot. Its ShapeSense™ scan captures it on your iPhone in two positions, standing and with no weight on it, and the left and right are built separately.
Move's site describes "the fit that used to cost a custom mold and a $400 office visit." Move offers a shape built to fit most feet, at a fraction of that price. Groov is custom, without the mold or the office visit: a scan on your iPhone, $149, about a week.
Move's Game Day and All Day have a flexible composite plate. The Game Day Pro, Move's top model, has what Move calls a carbon-like composite plate; the Baseline is molded from a single material. Every Groov model has semi-rigid carbon-composite plating. It cradles the unique shape of your foot, captured by your scan, while letting energy carry from one step into the next.
Move asks you to order your shoe size and not trim the insoles; trimmed pairs can't be returned. A General Purpose Groov moves between most everyday shoes. Shoe-Specific scans your shoe's own insert, so the insole drops in without trimming. That matters in cleats, ski boots and dress shoes. Where space is tightest, the Luxe is 3 mm.
Move costs $29.99 to $64.99, processes orders within a business day and is sold at Dick's. Groov is $149, less per pair when you order more than one, and arrives in about a week. There's no entry-level Groov. Every model is built from your scan, because we make what's right for your foot, not what's close enough.
Groov and Move both give you 30 days (US orders for Move). Move takes back worn pairs that haven't been trimmed and pays return shipping. Groov's 30-day guarantee is money back, with free shipping both ways. For most Groov wearers we surveyed, there was no break-in to wait out: 88% reported none (internal case studies; data self-reported).
Which one fits you
First, what an insole can't do. If you have a diagnosed condition, or pain that's getting worse, see a podiatrist.
- Lowest price, off the shelf: Move, from $49.99 (or $29.99 for the Baseline, which Move describes as low-profile with no arch support), if its one shape happens to fit your foot.
- An insole built to your foot, and with Shoe-Specific, to your shoe: Groov, at $149. Requires an iPhone with Face ID; 30-day guarantee.
For athletic trainers and equipment managers
Groov Momentum scans each athlete and builds their pair, with Shoe-Specific for cleats. Teams across the NFL, MLB, NHL, NBA, MLS and NCAA Division I buy Groov.
Book a team demoWhy people choose Groov
Top-rated: GearJunkie gave the Everyday an 8.8/10, a score fewer than 10% of products it tests reach (rating scale).
Award-winning: MyGolfSpy named Groov one of 25 products in its Best of Golf Awards 2025, and its lead product reviewer called it his footwear product of the year. Groov also won Wharton's 2023 Khan Family AI for Business Award.
Athlete owners: The WNBA's Sophie Cunningham and Super Bowl MVP Von Miller are Groov owners and ambassadors.
Loved by wearers: 88% of surveyed Groov wearers reported no break-in, and 94% preferred their Groovs to insoles they'd worn before (internal case studies; data self-reported).
Trusted by foot doctors: Dr. Krista Archer, DPM, a board-certified podiatrist in New York, is Groov's clinical advisor. Dr. John Kennedy, a New York foot and ankle surgeon, is a Groov investor. Both practices refer patients to Groov.
FAQ
Are Move insoles custom?
No. Move says every pair shares one engineered shape, built from 120,000 foot scans, and describes the fit as "custom-like."
Who makes Move?
Damian Lillard co-founded Move with his business partner, Nate Jones. Move says it's sold in more than 500 Dick's Sporting Goods stores.
Which is thinner?
Groov's Luxe (3 mm) and Response (4 mm) are thinner than Move's Baseline (5 mm).
Can I trim them?
Move asks you not to, and trimmed pairs can't be returned. Groov's Shoe-Specific option scans your shoe's insert, so there's nothing to trim; a General Purpose Groov moves between most everyday shoes.
Do I need an iPhone?
Groov requires an iPhone with Face ID, but no app. For Move, just your shoe size.
Are they HSA/FSA eligible?
Groov insoles are HSA/FSA eligible. Move's site doesn't say.
Your foot isn't a problem to fix. It's a shape to build around. Built to your feet, and with Shoe-Specific, to your shoes. Not to an average, and not to a size. $149 a pair, delivered in about a week, with a 30-day money-back guarantee.
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