Groov vs VKTRY
Same price, big difference. VKTRY Gold matches a plate's stiffness to you by quiz. Groov builds a bespoke pair around the shape of your foot, from a scan.
Short answer. Choose VKTRY Gold for a carbon plate matched by a quiz to one of five stiffness levels, shipped the next business day. Choose Groov for an insole shaped to your foot, with semi-rigid carbon-composite plating, models for anything from a cleat to a ski boot, and the option to have it built to your shoe's own insert (Shoe-Specific). VKTRY Gold and Groov both cost $149.
Full disclosure: we make Groov. VKTRY facts come from its own site, checked October 26, 2026 (the ownership news is from Yellow Wood Partners' announcement).
Side by side
| Compared | Groov | VKTRY Gold | VKTRY Platinum |
|---|---|---|---|
| Price per pair | $149, General Purpose or Shoe-Specific; less per pair on multi-pair orders | $149 (Silver: $99) | $395; extra pairs 50% off |
| How your foot is measured | iPhone with Face ID, no app; standing and with no weight on the foot | Online quiz: sport, shoe size, weight, age, gender | iPhone app scan, or a mailed foam box |
| What's personalized | Each foot's shape, left and right built separately; Shoe-Specific adds your shoe's insert | One of five plate stiffness levels and a 2, 4 or 6 mm top cover, sized to your shoe | A custom orthotic from your scan |
| How it's made | Semi-rigid carbon-composite plating; cushioning chosen for the model (memory foam in the Everyday); not 3D-printed | Carbon fiber plate under foam | Foam over a carbon plate, made in the USA by pedorthists |
| Delivery | About a week | Ships next business day | 2–3 weeks |
| If it doesn't work out | 30-day money-back guarantee; free shipping both ways | 90-day money-back on its guarantee page (some product pages say 120) | Non-refundable; remakes and a 6-month warranty |
What actually differs
VKTRY Gold matches stiffness, not foot shape. A quiz about your sport, shoe size, weight, age and gender picks one of five plate stiffness levels and a top cover (2, 4 or 6 mm thick) for your sport and shoe. Groov builds the shape around your foot. Its ShapeSense™ scan captures each foot on your iPhone in two positions, standing and with no weight on it, because your arch changes shape when you stand on it.
VKTRY sells Gold as a carbon-plate performance insole for all sports. Groov uses semi-rigid carbon-composite plating in an insole shaped from your foot scan.
Gold comes in your shoe size, with a top cover as thin as 2 mm for tight cleats. Groov's Shoe-Specific option scans your shoe's own insert, so the insole drops in without trimming. That matters in cleats, where there's no room to spare.
Gold ships the next business day. Groov arrives in about a week. Platinum takes two to three weeks.
VKTRY Gold's guarantee is 90 days on its guarantee page, and some of its product pages say 120. Groov offers 30 days, money back. For most Groov wearers we surveyed, there was no break-in to wait out: 88% reported none (internal case studies; data self-reported). Platinum is non-refundable, with remakes and a six-month warranty.
Which one fits you
First, what an insole can't do. If you have a diagnosed condition, or pain that's getting worse, see a podiatrist.
- A carbon plate, no scan needed: VKTRY Gold. A quiz matches you to one of five stiffness levels, and it ships the next business day.
- A custom orthotic, with remakes instead of refunds: VKTRY Platinum, at $395, made from an iPhone scan or a mailed foam box, on a carbon plate.
- An insole built to your foot, and with Shoe-Specific, to your shoe: Groov, at $149. Requires an iPhone with Face ID; 30-day guarantee.
For athletic trainers and equipment managers
VKTRY offers team bulk orders and a club revenue-share program, and says thousands of pro and college athletes wear its insoles. Groov Momentum scans each athlete and builds their pair, with Shoe-Specific for cleats. Teams across the NFL, MLB, NHL, NBA, MLS and NCAA Division I buy Groov.
Book a team demoWhy people choose Groov
Top-rated: GearJunkie gave the Everyday an 8.8/10, a score fewer than 10% of products it tests reach (rating scale).
Award-winning: MyGolfSpy named Groov one of 25 products in its Best of Golf Awards 2025, and its lead product reviewer called it his footwear product of the year. Groov also won Wharton's 2023 Khan Family AI for Business Award.
Loved by wearers: 88% of surveyed Groov wearers reported no break-in, and 94% preferred their Groovs to insoles they'd worn before (internal case studies; data self-reported).
Trusted by foot doctors: Dr. Krista Archer, DPM, a board-certified podiatrist in New York, is Groov's clinical advisor. Dr. John Kennedy, a New York foot and ankle surgeon, is a Groov investor. Both practices refer patients to Groov.
FAQ
Is VKTRY a custom insole?
Gold is personalized by stiffness and sized to your shoe, not molded to your foot. Platinum is custom, made from a scan or a foam impression.
Does Groov have a carbon plate?
Yes. Every Groov has semi-rigid carbon-composite plating. It cradles the unique shape of your foot, captured by your scan, while letting energy carry from one step into the next.
Can I wear Groov in cleats?
Yes. Shoe-Specific scans your cleat's insert, so the insole drops in without trimming. For cleats, Groov's performance model is the Response, at 4 mm.
Do I need an iPhone?
Groov requires an iPhone with Face ID, but no app. VKTRY Gold needs only the quiz. Platinum uses an iPhone app or a mailed foam box.
Who owns VKTRY?
Scholl's Wellness Company, the parent of Dr. Scholl's, acquired VKTRY in a deal announced May 20, 2026.
Are they HSA/FSA eligible?
Groov insoles are HSA/FSA eligible. VKTRY says its insoles are HSA/FSA eligible and notes you may need to submit paperwork.
Your foot isn't a problem to fix. It's a shape to build around. Built to your feet, and with Shoe-Specific, to your shoes. Not to an average, and not to a size. $149 a pair, delivered in about a week, with a 30-day money-back guarantee.
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