Groovs are not insoles,
They’re so much more

made for you
just for you

Using AI-powered ShapeSense technology,

Every pair of Groovs is custom-contoured to the unique shape of your feet.
Our patent-pending process employs algorithmic optimization
to maximize protection and comfort, leaving you with

Fewer injuries, faster feet, and an edge over the competition.

Groovs are not insoles,
They’re so much more

Groovs are not insoles,
They’re so much more

made for you
just for you

Using AI-powered
ShapeSense technology,

Every pair of Groovs is custom-contoured
to the unique shape of your feet.
Our patent-pending process employs algorithmic optimization
to maximize protection and comfort, leaving you with

Fewer injuries, faster feet,
and an edge over the competition.

THE

YOU

BY

MADE BY US

DESIGNED BY

YOU

THE

YOU

BY

MADE BY US

DESIGNED BY

YOU

AS AN ATHLETE
YOUR FEET POWER
EVERY MOVE YOU MAKE

When it comes to performance.

everything starts with your feet.

EVERY STEP.
EVERY JUMP.
EVERY TURN.

They create the force for every action.
They elevate you to new heights.
They soften your landings.

YOUR FEET ARE YOUR FOUNDATION

AS AN ATHLETE,
YOUR FEET POWER EVERY
MOVE YOU MAKE

When it comes to performance.

everything starts with your feet.

EVERY STEP.
EVERY JUMP.
EVERY TURN.

They create the force for every action.
They elevate you to new heights.
They soften your landings.

YOUR FEET ARE YOUR FOUNDATION
Be the first to get your Groov on

The Shoes you buy
Weren't Made for you

YOUR FEET ARE...

The hardest working parts of your body.

25%

of the
body’s bones

6%

of its
muscles

18%

of its
joints

7%

of its
nerve endings

The foundation of your performance.

25%

of all athletic injuries are
foot or ankle-related

27%

more common for athletes to
experience foot pain

In fact… your feet weren't even built for shoes.

The human foot is a marvel of engineering.
Balance. Power. Strength. Propulsion.

A dynamic system.

One that flexes and springs and grips and propels.
Over rocks and roots and sand and gravel.

An almost perfect system.

An almost perfect system. Sacrificed for the protection of shoes.

Shoes made for everyone.
Which means shoes made for no one.

Wearing shoes forces your feet into one position.

One shape.

A static platform that steals power.
That does lasting damage.
That has every day battling ache.
Or pain.
Arches collapse.
Ankles pronate.
Our feet get tired.

And we can’t wait to take off our shoes.

WE CAN’t FIX YOUR SHOES. BUT WE CAN DO BETTER.

We can find your perfect position.

To ensure your foot is properly supported.
Allowing it to focus on moving you foward.
Instead of just holding you up.
We can’t fix your shoes.
But we can make them better.

Because we know something.

Something the shoe companies don’t.
We know you.
Not a target market. Not an archetype.

You.

YOU’RE UNIQUE.

You know it, and we do, too.
And that’s important.

We celebrate that.

We can’t fix your shoes.
But Groov can make them

Yours.

The Shoes you buy
Weren't Made for you

YOUR FEET ARE...

The hardest working parts of your body.

25%

of the
body’s bones

6%

of its
muscles

18%

of its
joints

7%

of its
nerve endings

The foundation of your performance.

25%

of all athletic injuries are
foot or ankle-related

27%

more common for athletes to
experience foot pain

In fact… your feet weren't even built for shoes.

The human foot is a marvel of engineering.
Balance. Power. Strength. Propulsion.

A dynamic system.

One that flexes and springs and grips and propels.
Over rocks and roots and sand and gravel.

An almost perfect system.

An almost perfect system. Sacrificed for the protection of shoes.

Shoes made for everyone.
Which means shoes made for no one.

Wearing shoes forces your feet into one position.

One shape.

A static platform that steals power.
That does lasting damage.
That has every day battling ache.
Or pain.
Arches collapse.
Ankles pronate.
Our feet get tired.

And we can’t wait to take off our shoes.

WE CAN’t FIX YOUR SHOES. BUT WE CAN DO BETTER.

We can find your perfect position.

To ensure your foot is properly supported.
Allowing it to focus on moving you foward.
Instead of just holding you up.
We can’t fix your shoes.
But we can make them better.

Because we know something.

Something the shoe companies don’t.
We know you.
Not a target market. Not an archetype.

You.

YOU’RE UNIQUE.

You know it, and we do, too.
And that’s important.

We celebrate that.

We can’t fix your shoes.
But Groov can make them

Yours.

The best in the world
Won’t play without their
fully-custom insoles.
Why should you?

Lebron James and other NBA players make sure to hold onto their custom insoles any time they give their shoes away to adoring fans.

×
 

The best in the
world Won’t play
without their
fully-custom insoles.
Why should you?

Lebron James and other NBA players make sure to hold onto their custom insoles any time they give their shoes away to adoring fans.

THE BEST IN THE
WORLD TRUST GROOV

MAURICE ALLEN

Professional golfer & long drive world champion

"I love my Groovs! They're super thin, outstandingly supportive, and keep me comfy on my feet, rep after rep!"

KORI CARTER

Track & Field World Champion

"My Groovs relieved my plantar fasciitis and got me out of a walking boot in the lead-up to my UFC debut. Ensuring I feel great on my feet lets me put in the work needed to show up strong on fight night."

Charles Johnson

UFC Fighter

"I've really enjoyed my pair of Groovs. I wear them in my everyday street shoes, and I wear them as I train. They've felt great, relieving foot pain and increasing comfortability."

LUCAS MONROE

Penn Men's Basketball Co-Captain for 2021-22 Season

"As an athlete who has tried countless insoles over the years, I can confidently say that my experience with Groov has been unparalleled. These insoles offer the perfect blend of support and comfort, eliminated my foot pain, and I can also feel the added support in my ankles and knees. If you're looking for insoles that deliver on their promises, these are the ones to try."

Arie Kouandjio

Former NFL Player

THE BEST IN THE WORLD TRUST GROOV

MAURICE ALLEN

Professional golfer & long drive world champion

"I love my Groovs! They're super thin, outstandingly supportive, and keep me comfy on my feet, rep after rep!"

KORI CARTER

Track & Field World Champion

"My Groovs relieved my plantar fasciitis and got me out of a walking boot in the lead-up to my UFC debut. Ensuring I feel great on my feet lets me put in the work needed to show up strong on fight night."

Charles Johnson

UFC Fighter

"I've really enjoyed my pair of Groovs. I wear them in my everyday street shoes, and I wear them as I train. They've felt great, relieving foot pain and increasing comfortability."

LUCAS MONROE

Penn Men's Basketball Co-Captain for 2021-22 Season

"As an athlete who has tried countless insoles over the years, I can confidently say that my experience with Groov has been unparalleled. These insoles offer the perfect blend of support and comfort, eliminated my foot pain, and I can also feel the added support in my ankles and knees. If you're looking for insoles that deliver on their promises, these are the ones to try."

Arie Kouandjio

Former NFL Player

Recommended by the experts

Never in my career have I seen such a high-quality, custom insert offered to everyday consumers. What Groov is bringing to the table has the potential to be truly game-changing.

DR. ERIC S. CATALDI

Sports Medicine Expert and Custom
Orthotic Clinician, DC

Recommended by the experts

Never in my career have I seen such a high-quality, custom insert offered to everyday consumers. What Groov is bringing to the table has the potential to be truly game-changing.

DR. ERIC S. CATALDI

Sports Medicine Expert and Custom Orthotic Clinician, DC

CUSTOM SUPPORT
TO POWER ATHLETIC
PERFORMANCE

Custom-made from a combination of carbon fiber and quick-response foam.
Groov insoles support your feet and make you stronger with every step.

…AND WE'RE BRiNGING THEM TO ATHLETES LIKE YOU.

We've built
the future of footwear.

A foundation
for elite performance.

Insoles made custom
to the shape of your foot.

Groov makes
every shoe, your shoe.

CUSTOM SUPPORT
TO POWER ATHLETIC
PERFORMANCE

Custom-made from a combination of carbon fiber and quick-response foam. Groov insoles support your feet and make you stronger with every step.

...AND WE'RE MAKING THEM JUST FOR YOU

We've built
the future of footwear.

A foundation
for elite performance.

Insoles made custom
to the shape of your foot.

Groov makes
every shoe, your shoe.

Be the first to get your Groov on

THE NEXT GENERATION
OF FOOTWEAR

Built by science, with performance, protection and comfort in mind.

Use your phone to take 3D foot scans

Groov's ShapeSense Technology creates a detailed, accurate and precise map of your feet and sends it to our production facility.

The perfect fit, every time

Your Groovs can be made to perfectly fit not just your foot, but even the specific shoes you intend to wear them in.

Straight to your door, ready to wear

We ship your custom Groovs to your door, ready to be inserted into every pair of shoes you own.

Better for you, better for the environment

Every Groov is made-to-order. Meaning no extra inventory, no extra waste, and no undue harm to our planet.

THE NEXT GENERATION
OF FOOTWEAR

Built by science, with performance, protection and comfort in mind.

Use your phone to take 3D foot scans

Groov's ShapeSense Technology creates a detailed, accurate and precise map of your feet and sends it to our production facility.

The perfect fit, every time

Your Groovs can be made to perfectly fit not just your foot, but even the specific shoes you intend to wear them in.

Straight to your door, ready to wear

We ship your custom Groovs to your door, ready to be inserted into every pair of shoes you own.

Better for you, better for the environment

Every Groov is made-to-order. Meaning no extra inventory, no extra waste, and no undue harm to our planet.

THE NEXT GENERATION
OF INSOLES

At our state-of-the-art fabrication facility, we craft every Groov custom,
mapped perfectly to the size, shape, and contour of your foot.

Quick-Response Cushioning

BOUNCE BACK INTO EVERY STEP

Premium quick-response foam absorbs shock to minimize injury while acting as a launchpad beneath the foot to maximize spring in every step.

Microfiber Suede

MICROFIBER UPPER FOR A LUXURY FINISH

Moisture-wicking, anti-odor, and exceptionally plush for added comfort.

Iconic Fluorescent Blue Bottom

EVERY PAIR FINISHED WITH...

Sleek, non-slip, and finished with a personalized touch - your Groovs come engraved with the name of your choosing engraved on the bottom with your unique nickname.

Algorithimically-Optimized Support

SHAPE-SENSE DIFFERENCE

Groov's proprietary materials provide a custom-contoured semi-rigid support structure that is thin, lightweight, and durable to transfer energy from each step Into the next.

1 2 3 4

Quick-Response Cushioning

Premium quick-response foam absorbs shock to minimize injury while acting as a launchpad beneath the foot to maximize spring in every step.

Microfiber Suede

Moisture-wicking, anti-odor, and exceptionally plush for added comfort.

Iconic Fluorescent Blue Bottom

Sleek, non-slip, and finished with a personalized touch - your Groovs come engraved with the name of your choosing engraved on the bottom with your unique nickname.

Algorithimically-Optimized Support

Groov's proprietary materials provide a custom-contoured semi-rigid support structure that is thin, lightweight, and durable to transfer energy from each step Into the next.

THE NEXT GENERATION
OF INSOLES

At our state-of-the-art fabrication facility, we craft every Groov custom, mapped perfectly to the size, shape, and contour of your foot.

Quick-Response Cushioning

Quick-Response Cushioning

Premium quick-response foam absorbs shock to minimize injury while acting as a launchpad beneath the foot to maximize spring in every step.

Microfiber Suede

Microfiber Suede

Moisture-wicking, anti-odor, and exceptionally plush for added comfort.

Iconic Fluorescent Blue Bottom

Iconic Fluorescent Blue Bottom

Sleek, non-slip, and finished with a personalized touch - your Groovs come engraved with the name of your choosing engraved on the bottom with your unique nickname.

Algorithimically-Optimized Support

Algorithimically-Optimized Support

Groov's proprietary materials provide a custom-contoured semi-rigid support structure that is thin, lightweight, and durable to transfer energy from each step Into the next.

1 2 3 4

Quick-Response Cushioning

Premium quick-response foam absorbs shock to minimize injury while acting as a launchpad beneath the foot to maximize spring in every step.

Microfiber Suede

Moisture-wicking, anti-odor, and exceptionally plush for added comfort.

Iconic Fluorescent Blue Bottom

Sleek, non-slip, and finished with a personalized touch - your Groovs come engraved with the name of your choosing engraved on the bottom with your unique nickname.

Algorithimically-Optimized Support

Groov's proprietary materials provide a custom-contoured semi-rigid support structure that is thin, lightweight, and durable to transfer energy from each step Into the next.

GETTING YOURS
COULDN'T BE EASIER

  1. Download our iPhone app.
  2. Take quick and easy 3D foot scans.
  3. Answer a few simple questions.
  4. Sit back while we work our magic.
  5. Your custom Groovs will arrive within a week.
  6. Feel what it’s like to walk a mile in your shoes.
Be the first to get your Groov on

GETTING YOURS
COULDN'T BE EASIER

Built by science, with performance, support and comfort in mind.

  1. Download our iPhone app.
  2. Take quick and easy 3D foot scans.
  3. Answer a few simple questions.
  4. Sit back while we work our magic.
  5. Your custom Groovs will arrive within a week.
  6. Feel what it’s like to walk a mile in your shoes.
Be the first to get your Groov on

our mission is
Your mission

our mission is
Your mission

YOU HAVE QUESTIONS?

WE HAVE
ANSWERS:

YOU HAVE QUESTIONS?

WE HAVE
ANSWERS:

GET IN TOUCH

If you have question regarding our
products or your order feel free to contact
us and we'll get back to you soon.

See the most relevant answers in our FAQ

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By sending message you automatically agree to our Terms of Use & Privacy Policy.

GET IN TOUCH

If you have question regarding our
products or your order feel free to contact
us and we'll get back to you soon.

See the most relevant answers in our FAQ

required
required
required
required

By sending message you automatically agree to our Terms of Use & Privacy Policy.

GET YOURS ON

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Groovs are custom insoles. Made just for you and the unique shape of your feet, they’re
optimized to provide the protection and comfort you need.
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GET YOURS ON

Groovs are custom insoles. Made just for you and the unique shape of your feet, they’re
optimized to provide the protection and comfort you need.
SIGN UP FOR THE WAITLIST
GROOV

WHAT

WHAT

WHY

WHO

HOW

MISSION
FAQ
CONTACT