Groovs are not insoles,
They’re so much more

made for you
just for you

Using AI-powered ShapeSense technology,

Every pair of Groovs is custom-contoured to the unique shape of your feet.
Our patent-pending process employs algorithmic optimization
to maximize protection and comfort, leaving you with

Happy feet in every shoe, and luxury in every step

Groovs are not insoles,
They’re so much more

Groovs are not insoles,
They’re so much more

made for you
just for you

Using AI-powered
ShapeSense technology,

Every pair of Groovs is custom-contoured
to the unique shape of your feet.
Our patent-pending process employs algorithmic optimization
to maximize protection and comfort, leaving you with

Happy feet in every shoe,
and luxury in every step.

THE

YOU

BY

MADE BY US

DESIGNED BY

YOU

THE

YOU

BY

MADE BY US

DESIGNED BY

YOU

PRECISION ALIGNMENT,
FROM THE GROUND UP

When it comes to comfort and support.

everything starts with your feet.

TIRELESSLY UP FOR THE TASK,
THEY'RE BOTH YOUR BEST.
AND YOUR LAST RESORT

As the foundation of every move.
your feet, ankles, knees, and hips
are the key to making-or-breaking

HOLISTIC PHYSICAL WELLNESS.

PRECISION ALIGNMENT,
FROM THE GROUND UP

When it comes to comfort and support.

everything starts with your feet.

TIRELESSLY UP FOR THE TASK,
THEY'RE BOTH YOUR BEST.
AND YOUR LAST RESORT

As the foundation of every move.
your feet, ankles, knees, and hips
are the key to making-or-breaking

HOLISTIC PHYSICAL WELLNESS.
Be the first to get your Groov on

The Shoes you buy
Weren't Made for you

YOUR FEET ARE...

The hardest working parts of your body.

25%

of the
body’s bones

6%

of its
muscles

18%

of its
joints

7%

of its
nerve endings

The foundation of your comfort.

77%

of people have foot pain

72%

of people wear
incorrectly fitting shoes

In fact… your feet weren't even built for shoes.

The human foot is a marvel of engineering.
Balance. Power. Strength. Propulsion.

A dynamic system.

One that flexes and springs and grips and propels.
Over rocks and roots and sand and gravel.

An almost perfect system.

An almost perfect system. Sacrificed for the protection of shoes.

Shoes made for everyone.
Which means shoes made for no one.

Wearing shoes forces your feet into one position.

One shape.

A static platform that steals power.
That does lasting damage.
That has every day battling ache.
Or pain.
Arches collapse.
Ankles pronate.
Our feet get tired.

And we can’t wait to take off our shoes.

WE CAN’t FIX YOUR SHOES. BUT WE CAN DO BETTER.

We can find your perfect position.

To ensure your foot is properly supported.
Allowing it to focus on moving you foward.
Instead of just holding you up.
We can’t fix your shoes.
But we can make them better.

Because we know something.

Something the shoe companies don’t.
We know you.
Not a target market. Not an archetype.

You.

YOU’RE UNIQUE.

You know it, and we do, too.
And that’s important.

We celebrate that.

We can’t fix your shoes.
But Groov can make them

Yours.

The Shoes you buy
Weren't Made for you

YOUR FEET ARE...

The hardest working parts of your body.

25%

of the
body’s bones

6%

of its
muscles

18%

of its
joints

7%

of its
nerve endings

The foundation of your comfort.

77%

of people have foot pain

72%

of people wear
incorrectly fitting shoes

In fact… your feet weren't even built for shoes.

The human foot is a marvel of engineering.
Balance. Power. Strength. Propulsion.

A dynamic system.

One that flexes and springs and grips and propels.
Over rocks and roots and sand and gravel.

An almost perfect system.

An almost perfect system. Sacrificed for the protection of shoes.

Shoes made for everyone.
Which means shoes made for no one.

Wearing shoes forces your feet into one position.

One shape.

A static platform that steals power.
That does lasting damage.
That has every day battling ache.
Or pain.
Arches collapse.
Ankles pronate.
Our feet get tired.

And we can’t wait to take off our shoes.

WE CAN’t FIX YOUR SHOES. BUT WE CAN DO BETTER.

We can find your perfect position.

To ensure your foot is properly supported.
Allowing it to focus on moving you foward.
Instead of just holding you up.
We can’t fix your shoes.
But we can make them better.

Because we know something.

Something the shoe companies don’t.
We know you.
Not a target market. Not an archetype.

You.

YOU’RE UNIQUE.

You know it, and we do, too.
And that’s important.

We celebrate that.

We can’t fix your shoes.
But Groov can make them

Yours.

GROOV'S CUSTOMER
SATISFACTION IS UNMATCHED

"Having spent a significant amount of time in the restaurant industry, I've struggled to find adequate foot support due to the long hours spent on my feet, resulting in consistent pain. However, since discovering Groov, the difference has been remarkable. The convenience of using the app from home, without the hassle of searching in stores or visiting a doctor, has truly revolutionized the way I address my foot discomfort. Il's safe to say that l'm now a dedicated fan!”

KENNY b

Age: 31
Occupation: Restaurant Manager

"I love getting my Groovs on. Whether going for a run or spending a long day walking around the zoo, my feet are so grateful for custom footwear!"

GABE P.

Age: 33
Occupation: Business Manager

"I have been wearing orthotics for years, and never have my feet felt as supportive as they do with Groovs! Beyond experiencing an immediate difference in the comfort in my feet, I also saw a positive difference in my back and knees when walking for long periods of time with heavy bags on campus or traveling. It is impressive what difference a seemingly small insole can make, especially knowing that the whole process can be done through your phone!"

ANASTASIA K.

Age: 21
Occupation: College Student

“These shoes are finally comfortable now that I got Groovs for them.”

ALI M.

Age: 31
Occupation: Sales

“As a nurse, my Groovs have really helped to keep me comfortable while being on my feet all day. I have multiple pairs to keep in all of my shoes!”

LAUREN C

Age: 28
Occupation: Nurse

“My Groovs! I’ve been taking them on many long walks!!! I like the ones made specifically for my shoes. It felt shocking at first because my arches aren’t used to being touched, but I got used to it quickly and now I love them!”

Rebecca T

Age: 31
Occupation: MD

GROOV'S CUSTOMER SATISFACTION IS UNMATCHED

"Having spent a significant amount of time in the restaurant industry, I've struggled to find adequate foot support due to the long hours spent on my feet, resulting in consistent pain. However, since discovering Groov, the difference has been remarkable. The convenience of using the app from home, without the hassle of searching in stores or visiting a doctor, has truly revolutionized the way I address my foot discomfort. Il's safe to say that l'm now a dedicated fan!”

KENNY b

Age: 31
Occupation: Restaurant Manager

"I love getting my Groovs on. Whether going for a run or spending a long day walking around the zoo, my feet are so grateful for custom footwear!"

GABE P.

Age: 33
Occupation: Business Manager

"I have been wearing orthotics for years, and never have my feet felt as supportive as they do with Groovs! Beyond experiencing an immediate difference in the comfort in my feet, I also saw a positive difference in my back and knees when walking for long periods of time with heavy bags on campus or traveling. It is impressive what difference a seemingly small insole can make, especially knowing that the whole process can be done through your phone!"

ANASTASIA K.

Age: 21
Occupation: College Student

“These shoes are finally comfortable now that I got Groovs for them.”

ALI M.

Age: 31
Occupation: Sales

“As a nurse, my Groovs have really helped to keep me comfortable while being on my feet all day. I have multiple pairs to keep in all of my shoes!”

LAUREN C

Age: 28
Occupation: Nurse

“My Groovs! I’ve been taking them on many long walks!!! I like the ones made specifically for my shoes. It felt shocking at first because my arches aren’t used to being touched, but I got used to it quickly and now I love them!”

Rebecca T

Age: 31
Occupation: MD

Recommended by the experts

​​Never in my career have I seen such a high-quality, custom insert offered to everyday consumers. What Groov is bringing to the table has the potential to be truly game-changing.

DR. ERIC S. CATALDI

Sports Medicine Expert and Custom
Orthotic Clinician, DC

Recommended by the experts

​​Never in my career have I seen such a high-quality, custom insert offered to everyday consumers. What Groov is bringing to the table has the potential to be truly game-changing.

DR. ERIC S. CATALDI

Sports Medicine Expert and Custom Orthotic Clinician, DC

CUSTOM SUPPORT
THAT CRADLES
EVERY CONTOUR

Custom-made from a combination of semi-flexible support and memory foam cushion, Groovs
make you light on your feet and stronger with every step.

… AND WE’RE MAKING THEM JUST FOR YOU.

We've built
the future of footwear.

A foundation for the
perfect step.

Insoles made custom
to the shape of your foot.

Groov makes
every shoe, your shoe.

CUSTOM SUPPORT
THAT CRADLES
EVERY CONTOUR

Custom-made from a combination of semi-flexible support and memory foam cushion, Groovs
make you light on your feet and stronger with every step.

… AND WE’RE MAKING THEM JUST FOR YOU.

We've built
the future of footwear.

A foundation for the
perfect step.

Insoles made custom
to the shape of your foot.

Groov makes
every shoe, your shoe.

Be the first to get your Groov on

THE NEXT GENERATION
OF FOOTWEAR

Built by science, with performance, protection, and comfort in mind.

Use your phone to take 3D foot scans

Groov's ShapeSense Technology creates a detailed, accurate and precise map of your feet and sends it to our production facility.

The perfect fit, every time

Your Groovs can be made to perfectly fit not just your foot, but even the specific shoes you intend to wear them in.

Straight to your door, ready to wear

We ship your custom Groovs to your door, ready to be inserted into every pair of shoes you own.

Better for you, better for the environment

Every Groov is made-to-order. Meaning no extra inventory, no extra waste, and no undue harm to our planet.

THE NEXT GENERATION
OF FOOTWEAR

Built by science, with performance, protection, and comfort in mind.

Use your phone to take 3D foot scans

Groov's ShapeSense Technology creates a detailed, accurate and precise map of your feet and sends it to our production facility.

The perfect fit, every time

Your Groovs can be made to perfectly fit not just your foot, but even the specific shoes you intend to wear them in.

Straight to your door, ready to wear

We ship your custom Groovs to your door, ready to be inserted into every pair of shoes you own.

Better for you, better for the environment

Every Groov is made-to-order. Meaning no extra inventory, no extra waste, and no undue harm to our planet.

THE NEXT GENERATION
OF INSOLES

At our state-of-the-art fabrication facility, we craft every Groov custom,
mapped perfectly to the size, shape, and contour of your foot.

Premium Memory Foam

CUSHION CRADLED FOR ULTIMATE COMFORT

Premium memory foam absorbs shock to minimize injury while providing the APEX of tactical luxury.

Microfiber Suede

MICROFIBER UPPER FOR A LUXURY FINISH

Moisture-wicking, anti-odor, and exceptionally plush for added comfort.

Iconic Blue Bottom

EVERY PAIR FINISHED WITH...

Sleek, non-slip, and finished with a personalized touch - your Groovs come engraved with the name of your choosing engraved on the bottom with your unique nickname.

Algorithimically-Optimized Support

SHAPE-SENSE DIFFERENCE

Groov's proprietary materials provide a custom-contoured semi-rigid support structure that is thin, lightweight, and durable to transfer energy from each step Into the next.

1 2 3 4

Premium Memory Foam

Premium memory foam absorbs shock to minimize injury while providing the APEX of tactical luxury.

Microfiber Suede

Moisture-wicking, anti-odor, and exceptionally plush for added comfort.

Iconic Blue Bottom

Sleek, non-slip, and finished with a personalized touch - your Groovs come engraved with the name of your choosing engraved on the bottom with your unique nickname.

Algorithimically-Optimized Support

Groov's proprietary materials provide a custom-contoured semi-rigid support structure that is thin, lightweight, and durable to transfer energy from each step Into the next.

THE NEXT GENERATION
OF INSOLES

At our state-of-the-art fabrication facility, we craft every Groov custom, mapped perfectly to the size, shape, and contour of your foot.

Premium Memory Foam

Premium Memory Foam

Premium memory foam absorbs shock to minimize injury while providing the APEX of tactical luxury.

Microfiber Suede

Microfiber Suede

Moisture-wicking, anti-odor, and exceptionally plush for added comfort.

Iconic Blue Bottom

Iconic Blue Bottom

Sleek, non-slip, and finished with a personalized touch - your Groovs come engraved with the name of your choosing engraved on the bottom with your unique nickname.

Algorithimically-Optimized Support

Algorithimically-Optimized Support

Groov's proprietary materials provide a custom-contoured semi-rigid support structure that is thin, lightweight, and durable to transfer energy from each step Into the next.

1 2 3 4

Premium Memory Foam

Premium memory foam absorbs shock to minimize injury while providing the APEX of tactical luxury.

Microfiber Suede

Moisture-wicking, anti-odor, and exceptionally plush for added comfort.

Iconic Blue Bottom

Sleek, non-slip, and finished with a personalized touch - your Groovs come engraved with the name of your choosing engraved on the bottom with your unique nickname.

Algorithimically-Optimized Support

Groov's proprietary materials provide a custom-contoured semi-rigid support structure that is thin, lightweight, and durable to transfer energy from each step Into the next.

GETTING YOURS
COULDN'T BE EASIER

  1. Download our iPhone app.
  2. Take quick and easy 3D foot scans.
  3. Answer a few simple questions.
  4. Sit back while we work our magic.
  5. Your custom Groovs will arrive within a week.
  6. Feel what it’s like to walk a mile in your shoes.
Be the first to get your Groov on

GETTING YOURS
COULDN'T BE EASIER

Built by science, with performance, support and comfort in mind.

  1. Download our iPhone app.
  2. Take quick and easy 3D foot scans.
  3. Answer a few simple questions.
  4. Sit back while we work our magic.
  5. Your custom Groovs will arrive within a week.
  6. Feel what it’s like to walk a mile in your shoes.
Be the first to get your Groov on

our mission is
Your mission

our mission is
Your mission

YOU HAVE QUESTIONS?

WE HAVE
ANSWERS:

YOU HAVE QUESTIONS?

WE HAVE
ANSWERS:

GET IN TOUCH

If you have question regarding our products or your order feel free to contact us and we'll get back to you soon.

See the most relevant answers in our FAQ

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By sending message you automatically agree to our Terms of Use & Privacy Policy.

GET IN TOUCH

If you have question regarding our products or your order feel free to contact us and we'll get back to you soon.

See the most relevant answers in our FAQ

required
required
required
required

By sending message you automatically agree to our Terms of Use & Privacy Policy.

GET YOURS ON

SIGN UP FOR THE WAITLIST
Groovs are custom insoles. Made just for you and the unique shape of your feet, they’re optimized to provide the protection and comfort you need.
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GET YOURS ON

Groovs are custom insoles. Made just for you and the unique shape of your feet, they’re optimized to provide the protection and comfort you need.
SIGN UP FOR THE WAITLIST
GROOV

WHAT

WHAT

WHY

WHO

HOW

MISSION
FAQ
CONTACT