Fashionably Comfortable: Why Fashion Forgot Feet

A short history of footwear’s complicated relationship with comfort.

Fashion and feet have a famously troubled relationship. Think Ross and Rachel: on-again, off-again, never quite aligned. But why has footwear so consistently prioritized aesthetics over comfort? Let’s dive in.

When Shoes Were Status Symbols

Remember when Santi from our team was telling us about the history of shoes? Shoes have always done more than protect our feet—they told the world exactly who you were! Remember the elaborate chopines of Renaissance Venice that made walking nearly impossible? Style was everything, comfort was secondary, and practicality was an afterthought.

Modern-Day Footwear Fails

Fast-forward a few centuries, and footwear still often misses the comfort memo. Stilettos pinch, loafers blister, and even sneakers, the supposed comfort champions, can leave us limping after a long day. Footwear designers have traditionally favored the visually striking, leaving foot health and comfort somewhere on the cutting-room floor.

Groov’s Fashion Fix

Groov Luxe insoles bridge the divide between fashion and function. Designed to fit seamlessly into your most stylish shoes, these ultra-thin insoles provide discreet, personalized comfort without sacrificing style. Because great fashion should never cost you comfort (or your sanity).

It’s about time fashion remembered our feet. With Groov, it finally does.

Step stylishly (and comfortably!),
Jaden
Resident Style & Comfort Guru