Groovin' through ATX: Live Music + East Side Dive Bars

Supportive insoles. Supportive vibes.

Austin at night is a different kind of magic. Neon signs flicker, guitar riffs echo from hidden doorways, and dive bars like White Horse or Hotel Vegas become electric little galaxies. Whether you’re swaying in cowboy boots or dancing in Docs, you’re moving. A lot.

It’s the kind of night where you walk miles without realizing it—following the music, chasing a vibe, holding someone’s hand. And with Groov’s Plush model under your feet? You’re not the person sitting out the last song or looking for a place to sit. You’re still out there, dancing in the street like a character in a Sofia Coppola movie, with just the right amount of arch support to keep it going until the amps cut off.

And when your feet still feel good the next morning? That’s the encore.