Underfoot: City Feet, Street Style

From Tokyo crosswalks to Parisian cobblestones — how urban life shapes our stride.

City dwellers know the grind: subway stairs, long commutes, surprise detours, and nights out that turn into 15K step-count marathons. Your feet? They're working overtime.

And it’s not just LA vs. NYC. Cities across the world put pressure on your feet in different ways. Think cobblestones in Lisbon, the hills of San Francisco, or the fashion-meets-function paradox of walking Seoul in designer sneakers. Spoiler: most shoes weren’t made for it. Cue sore arches, aching heels, and impulse Uber rides home.

But city life is also about expression. Footwear is culture—just ask sneakerheads. So why compromise comfort for the ‘fit?

Groov insoles slide invisibly into your best kicks, from Veja to Doc Martens, giving you that rare urban miracle: a stylish shoe you actually want to wear all day.

Groov Tip: Pair Groov Luxe with your most fashionable (but least forgiving) shoes. Your toes will be texting “thank you.”