Underfoot: Future Feet

What’s next in footwear? AI, sustainability, and the foot health revolution.

The future isn’t sci-fi—it’s under your feet.

Until now, shoe design was based on averages: average arch height, average foot width, average motion. But what if your foot isn’t average? (Spoiler: it’s not.)

Groov uses AI to scan your foot and create a custom insole that fits your unique anatomy. No molds. No guesswork. Just science, smoothed out.

But we’re also thinking about the planet. Customization means longer-lasting comfort, less waste, and fewer shoes tossed in landfills because they “just don’t feel right.”

The end goal? A world where your shoes are as personalized as your playlist—and just as easy to update.

Groov Tip: Use your iPhone’s Face ID scanner to get fitted for Groov in under a minute. It’s the most futuristic thing you’ll do all week (besides rewatching Her and questioning your life choices).