Privacy policy
Groov
Privacy Policy
This Privacy Policy (“Policy”) describes how Dante Virgil, Inc. d/b/a Groov (“Groov” or “We”) collects, uses, and shares any Personal Information we collect through our Platform and your rights regarding the Personal Information we collect.
By visiting our Platform, submitting information and/or purchasing any products, you agree to let us collect and use your Personal Information as described in this Policy. Therefore, before you provide us with any Personal Information, you should read through this Policy in its entirety and understand its terms. We may update the Policy from time to time, so please check it occasionally.
1. Overview
This Policy describes:
• Personal Information We Collect
• How We Collect Your Personal Information
• Legal Bases on Which We Rely to Process Your Personal Information
• How We Use Your Personal Information
• How We Disclose Your Personal Information
• Communications and Opt Out
• How We Protect Your Personal Information
• International Transfer of Your Personal Information
• Ability to Access, Update, and Correct Personal Information
• Changes to This Policy
• Questions About This Policy
2. Personal Information We Collect
(a) Personal Information Definition and Categories. Groov collects information that
identifies, relates to, describes, is reasonably capable of being associated with, or
could reasonably be linked to (directly or indirectly) an individual person or
household (“Personal Information”). Groov also collects non-Personal Information
that cannot be linked or associated with an individual person or household. When
non-Personal Information is combined with other information so that it does identify
an individual person, we treat that combination as Personal Information. We may
collect, use, store, and transfer different kinds of Personal Information, which we
have grouped together as follows:
▪ Identifiers, such as your first name, last name, alias, username or similar
unique personal identifier, account name, online identifier, and/or date of
birth
▪ Contact Information, such as your billing address, delivery address,
email address, and telephone number(s)]
▪ Profile Data, such as user name and password
▪ Commercial Information, such as details about the products and/or
services you have purchased, payments you have made, details of products
and/or services you have purchased from us in the past, purchase or
product preferences and customizations, data/time stamps for questions/
comments, social media association status, gift messages, waiting list
information, personal interests, message content from online contact
submissions, files uploaded via online contact forms, feedback, reviews,
and surveys
▪ Characteristics of Protected Classifications under Applicable Law,
such as age or sex
▪ Internet and Other Electronic Network Activity Information, such as
internet protocol (IP) address, browser type and version, time zone setting
and location, browser plug-in types and versions, operating system and
platform and other technology on the devices you use to access our
Platform
▪ Usage Data about how you use our Platform and services, such as
statistics regarding the opening and clicking on emails sent by us, length
of stay, clickstream information, and activity on the site (e.g., pages
viewed, products seen, abandoned baskets, etc.)
▪ Marketing and Communications Information, such as marketing
campaign data, referring URLs, click-throughs, your preferences and
consent in receiving marketing from us and our third parties, email and
text communications, and your communication preferences
▪ Audio and Visual Information, such as photographs and scan data, and
▪ Inference Data, including inferences drawn from the Personal
Information identified above.
Our Platform allows users to take and submit a 3D depth map of their feet and/or insoles
using the TrueDepth camera system (including TrueDepth API) of their iPhone to order
custom orthotic shoe inserts. These scans contain no Personal Information, no biometric
identifiers, and they are not capable of identifying individuals. We strictly prohibit
individuals from using the Services or Platform for any uses that could collect Personal
Information such as facial scans.
We share data from the scan with service providers and business partners who develop the
inserts, but we do not sell your Personal Information.
(b) Retention. For each of the above-identified categories of Personal Information, we
will retain the information as long as is reasonably necessary to fulfill the purpose for
which it was collected, to comply with applicable laws and regulations, and/or to
support any claim, defense, or declaration in a case or before a jurisdictional and/or
administrative authority, arbitration, or mediation panel.
When we have no ongoing legitimate business need to process your Personal
Information, we will either delete or anonymize such information, or, if this is not
possible (for example, because your Personal Information has been stored in backup
archives), then we will securely store your Personal Information and isolate it from
any further processing until deletion is possible.
If you use our mobile application, you can delete your account by through the
application itself. If you delete your account from within the application, we will
delete the accompanying personal data subject to any retention requirements.
(c) Information You Provide to a Third Party. The Platform may include links and
plug-ins to websites operated by third parties, such as our online store operator
(Shopify), payment processors, Facebook, Twitter, and Instagram, as well as
embedded videos hosted on third-party sites, such as YouTube (“Third-Party Sites”).
For example, our online store operator and/or third-party payment processors may
collect your financial information, such as credit or debit card information, gift card
information, payment details, or other payment information, to process orders of our
products. Groov does not control any Third-Party Sites and is not responsible for any
information they may collect. The information collection practices of a Third-Party
Site are governed by its privacy policy, and we recommend that you read its privacy
policy if you choose to submit any Personal Information to or through such
Third-Party Site.
(d) Children’s Privacy. The Platform is intended for adult use only and is not directed
towards children, minors, or anyone under the age of 18. If you are under the age of
13, you are not authorized to provide us with any Personal Information. If the parent
or guardian of a child under 13 believes that the child provided us with any Personal
Information, the parent or guardian of that child should contact us at the email
address below to have this Personal Information deleted from our files.
3. How We Collect Your Personal Information
We may send one or more cookies to your computer or other device. We may also use other
similar technologies such as tracking pixels, tags, or similar tools when you visit our Services.
These technologies can collect data regarding your operating system, browser type, device type,
screen resolution, IP address, and other technical information, as well as navigation events and
session information as you interact with our Services. This information allows us to understand
how you use the Services.
(a) Information You Provide To Us. Groov may collect Personal Information from you
that you voluntarily provide to us in various ways, including, but not limited to, by:
▪ Creating an account with us
▪ Placing an order or purchasing products or services from us
▪ Calling, emailing, texting, or otherwise communicating with us
▪ Otherwise interacting with the Platform or other Groov platforms
(b) Information We Collect From Third Parties. We collect Personal Information from
various third parties, including those listed below. The collection, use, and disclosure
of Personal Information received from third parties are governed by the privacy
policies listed on the Platform where the information was submitted by the user. Third
parties may send their own cookies and pixel tags to you, and may collect information
and use it in a way inconsistent with this Policy. Please carefully review these third-
party privacy policies to understand how your information may be collected, used,
and disclosed by these third parties.
(i) Third Party Service Providers. We collect Personal Information from
service providers, including payment processors, website hosting providers,
electronic commerce providers, fulfillment centers, shipping providers, email
service providers, SMS marketing providers, product review platforms, and
social media platforms.
(ii) Social Media Sites. When you create an account with us using your
Facebook, Google, or other social media login, or link your account with us
to Facebook, Google, or other social media account, we receive Personal
Information from those third party social media services, which may include
your public profile information and email address(s).
(iii) Third Party Advertising Partners. We collect Personal Information
received from third-party advertising partners, including partners who host
and manage various online advertisements and ad platforms. This may be
combined with the website analytics data described below.
(c) How We Use Cookies and Other Tracking Technologies
We may send one or more cookies to your computer or other device. We may also use other
similar technologies such as tracking pixels, tags, or similar tools when you visit our Services.
These technologies can collect data regarding your operating system, browser type, device type,
screen resolution, IP address, and other technical information, as well as navigation events and
session information as you interact with our Services. This information allows us to understand
how you use the Services.
What Are Cookies?
Cookies are small files created by websites, including our Services, that reside on your
computer’s hard drive and that store information about your use of a particular website. When
you access our Services, we use cookies and other tracking technologies to:
• Estimate our audience size and usage patterns;
• Store information about your preferences, allowing us to customize our Services
according to your individual needs;
• Contact you to provide you with information or services that you request from us;
• Advertise new content, events, and services that relate to your interests;
• Provide you with more personalized content that is most relevant to your interest areas;
and
• Recognize when you return to our Services.
e set some cookies ourselves and others are set by third parties. You can manage your cookie
preferences as described in the “Managing Your Cookies” section below.
What Types of Cookies Do We Use and Why?
These are the different types of cookies that we and our service providers use on the Services:
Essential Cookies. These cookies are required for the operation of the Services and enable you to
move around the Services and use its features. Disabling these cookies can negatively impact the performance of Services.
Analytics, Performance and Research Cookies. These cookies allow us to analyze activities on
the Services. They can be used to improve the functioning of the Services. For example, these
cookies recognize and count the number of visitors and see how they move around the Services.
Analytics cookies also help us measure the performance of our advertising campaigns to help us
improve them and to optimize the content on the Services for those who engage with our
advertising.
Functionality Cookies. These cookies are used to recognize you when you return to the Site. This
enables us to personalize content for you and remember your preferences.
Social Networking Cookies. These cookies are used to enable you to share pages and content that
you find interesting on our Services through third-party social networking and other websites.
These cookies may also be used for advertising purposes.
How Long Do Cookies Stay on My Device?
Some cookies operate from the time you visit the Services until the end of that particular
browsing session. These cookies, which are called “session cookies,” expire and are
automatically deleted when you close your internet browser.
Some cookies will stay on your device between browsing sessions and will not expire or
automatically delete when you close your internet browser. These cookies are called “persistent
cookies” and the length of time they will remain on your device will vary from cookie to cookie.
Persistent cookies are used for a number of purposes, such as storing your preferences so that
they are available for your next visit and to keep a more accurate account of how often you visit
the Services, how your use of the Services may change over time, and the effectiveness of
advertising efforts.
Managing Your Cookies
It may be possible to block cookies by changing your internet browser settings to refuse all or
some cookies. If you choose to block all cookies (including essential cookies), you may not be
able to access all or parts of the Services.
You can find out more about cookies and how to manage them by visiting
www.AboutCookies.org. .
(d) Your “Do Not Track” Browser Setting. Some web browsers incorporate a Do Not
Track (“DNT”) feature that signals to the websites that you visit that you do not want
to have your online activity tracked. At this time, our Platform does not respond to
DNT signals.
4. How We Use Your Personal Information
Purposes For Which We Will Use Your Personal Information. Our primary purposes in collecting Personal Information are to provide you with information you requested or otherwise to communicate with you, to provide you with the products and/or services that you have ordered from us, and otherwise to seek to facilitate a safe, smooth, efficient, and customized experience with the Platform and Groov. We may also use your Personal Information for the following business purposes:
• To collect and process payments and complete transactions
• To verify your identity and account information in connection with your requests and
purchases
• To provide you with recommendations for products and services that we believe would
be of interest to you
• To provide you with our newsletter, if you have subscribed to it
• To assist you with setting up and managing your customer account with us
• To resolve disputes
• To troubleshoot problems and provide product or customer support.
• To enforce applicable agreements, terms and conditions, and the terms of this Policy
• To customize, measure, and improve our and/or third-party services and content
• To inform you about our products, services, updates, and promotional offers
• To customize the advertising and content you see
• To protect our interests, including establishing, exercising, and defending legal rights and
claims
• To comply with legal requirements, to prevent fraud, to cooperate with law enforcement
and regulatory authorities, and to stop other prohibited, illegal, or harmful activities
• For purposes disclosed at the time you provide or we request your Personal Information,
• or as otherwise set forth in this Policy.
5. How We Disclose Your Personal Information
We disclose your Personal Information to third parties only in the ways that are described in this
Policy and with our business partners, suppliers, and sub-contractors in order to provide you with
our products and services and to perform any contract we enter into with them or you.
(a) User Disclosures. Some Personal Information is disclosed as a matter of course as a
result of your use of the Platform. For example, if you choose to review a product.
Any Personal Information shared via any public forum on our Platform will become
public information.
(b) Service Providers. We may use service providers to perform certain business
services and we may disclose Personal Information to such service providers as
needed for them to perform these business services. Service providers are only
allowed to use, disclose, or retain the Personal Information to provide these services
and are prohibited from selling Personal Information. Business services provided
may include, but are not limited to, hosting services, communications services,
website development services, payment processing services, fulfillment and shipping
services, compliance services, user account registration and authentication services,
quality control services, analytics services, survey and review services, call center and
other communication services, and marketing services.
(c) Affiliates. We may disclose Personal Information to our parent company,
subsidiaries, other affiliates, successors, assigns, licensees, or business partners and
others, including where disclosure of your Personal Information is needed to protect
the employees, independent contractors, officers, directors, members, users, or
shareholders of Groov.
(d) Business Transactions. We may choose to sell, transfer, or merge all or a portion of
our business or assets with one or more third parties. Alternatively, we may seek to
acquire all or a portion of the business or assets of one or more third parties. If any of
these or a similar organizational transaction happens to our business, then third
parties, such as the new owners of our business, may use your Personal Information
in the same way as set out in this Policy.
(e) Legal Process. Subject to applicable law, we may disclose information about you (i)
if we are required to do so by law, regulation, or legal process, such as a subpoena;
(ii) in response to requests by government entities, such as law enforcement
authorities; (iii) when we believe disclosure is necessary or appropriate to prevent
physical, financial, or other harm, injury, or loss; or (iv) in connection with an
investigation of suspected or actual unlawful activity.
(f) Bankruptcy or Insolvency. In the event of a bankruptcy, insolvency, or dissolution
proceedings, we may share your personal information with third parties as part of the
sale or reorganization.
6. Advertising and Marketing Choice
We respect your rights in how your personal information is used and shared. If at any time you
would like to unsubscribe from receiving future emails, you can email us at privacy@groov.me
or follow the instructions at the bottom of each email. This opt-out will not apply to operational
or informational emails related to your account and purchases. You may continue to receive
promotional email messages for a short period while we process your request
7. How We Protect Your Personal Information
We have implemented appropriate and reasonable technical and organizational security measures
designed to protect the security of any personal information we process. However, despite our
safeguards and efforts to secure your information, no electronic transmission over the Internet or
information storage technology can be guaranteed to be 100% secure, so we cannot promise or
guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to
defeat our
8. Changes to this Policy
Groov may modify or update this Policy from time to time. We encourage you to revisit this
page often to remain fully informed of our Policy, or you can contact us at any time to obtain the
latest copy of this Policy.
9. Questions About This Policy
For questions or comments regarding our Policy, or to exercise your rights under this Policy or
applicable privacy laws, you should contact us at:
Groov
309 W 57th St. #1705
New York, NY 10019
privacy@groov.me
Effective – 09/26/2023
