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unmatched-Groovs are like insoles

made for you
just for you

Using AI-powered ShapeSense technology,

Every pair of Groovs is custom-contoured to the unique shape of your feet.
Our patent-pending process employs algorithmic optimization
to maximize protection and comfort, leaving you with

Happy feet in every shoe, and luxury in every step

Shoes are designed for the masses and don’t fit right

Shoe fitting
solutions are
100 years old

The footwear industry is currently unable to design and manufacture footwear that can conform to the three-dimensional morphology of all feet in the population.