News

Luxury sneakers look amazing but often lack support. Groov insoles add arch support, cushioning, and comfort to Balenciaga, Gucci, and Jordans, making designer sneakers stylish and wearable all day.

Fashionably Comfortable: Luxury Sneakers

Your luxury sneakers might look like a million bucks, but how do they feel after five hours? Find out how Groov insoles turn high-fashion kicks into all-day comfort machines without sacrificing...

Fashionably Comfortable: Luxury Sneakers

Your luxury sneakers might look like a million bucks, but how do they feel after five hours? Find out how Groov insoles turn high-fashion kicks into all-day comfort machines without sacrificing...

Weekend warriors face foot and ankle injuries from sudden high-intensity sports. Groov Plush insoles give pro-level arch support, cushioning, and alignment to improve performance and prevent sprains.

From Barefoot to Elite Part IV: Weekend Warrior...

Zero to 100 weekends are great for your adrenaline, but brutal for your feet. Learn how Groov helps weekend warriors stay strong, agile, and injury-free so Mondays don’t hurt.  

From Barefoot to Elite Part IV: Weekend Warrior...

Zero to 100 weekends are great for your adrenaline, but brutal for your feet. Learn how Groov helps weekend warriors stay strong, agile, and injury-free so Mondays don’t hurt.  

Marathon runners rely on custom insoles for arch support, impact absorption, and injury prevention. Groov Plush and Everyday insoles reduce fatigue, improve alignment, and boost performance mile after mile.

From Barefoot to Elite Part III: Marathoners’ S...

Marathoners know every mile starts with a strong foundation. Discover how personalized foot support is the ultimate performance booster and how Groov helps runners go farther, faster, and pain-free.  

From Barefoot to Elite Part III: Marathoners’ S...

Marathoners know every mile starts with a strong foundation. Discover how personalized foot support is the ultimate performance booster and how Groov helps runners go farther, faster, and pain-free.  

AI-powered custom insoles by Groov revolutionize footwear with personalized arch support, better alignment, reduced injury risk, and sustainable design.

Underfoot: Future Feet

The future of foot health isn’t generic, it’s personal. Dive into how AI, sustainability, and smarter design are shaping a world where your feet get exactly what they need (without...

Underfoot: Future Feet

The future of foot health isn’t generic, it’s personal. Dive into how AI, sustainability, and smarter design are shaping a world where your feet get exactly what they need (without...

Groov insoles bring pro-level foot support to everyday athletes, reducing injury risk, improving balance, and boosting endurance with custom cushioning

Underfoot: Feet on the Field

Elite athletes know their success starts from the ground up. Whether you're training for your next race or your next rec league glory, see how Groov brings pro-level foot support...

Underfoot: Feet on the Field

Elite athletes know their success starts from the ground up. Whether you're training for your next race or your next rec league glory, see how Groov brings pro-level foot support...

Long shifts on concrete floors cause foot pain, sore arches, and joint strain for nurses, chefs, and retail workers. Groov insoles provide shock absorption, arch support, and all-day comfort, reducing fatigue and preventing workplace foot injuries

Underfoot: Working Feet, Hidden Pressure

Retail, healthcare, hospitality, some careers are a marathon in disguise. Step inside the world of working feet and learn how Groov insoles save the real MVPs from burning out, one...

Underfoot: Working Feet, Hidden Pressure

Retail, healthcare, hospitality, some careers are a marathon in disguise. Step inside the world of working feet and learn how Groov insoles save the real MVPs from burning out, one...

From Louis XIV’s red heels to Venice’s towering chopines, history shows shoes were status symbols—not comfort. Groov insoles continue the tradition of footwear as fashion while adding modern arch support and comfort.

The History of Feet: The 20th Century: Sneakers...

From Converse to counterculture, the 20th century made footwear about rebellion, glam, and innovation. Step through the iconic trends that shaped modern style and how Groov adds what was missing:...

The History of Feet: The 20th Century: Sneakers...

From Converse to counterculture, the 20th century made footwear about rebellion, glam, and innovation. Step through the iconic trends that shaped modern style and how Groov adds what was missing:...

Industrial Revolution shoes introduced left/right fit and rubber soles, shifting from crude forms to comfort. Groov insoles extend this legacy with AI-powered personalization

The History of Feet: The Industrial Revolution ...

Rubber soles. Mass production. The Industrial Revolution changed how we walked forever. Trace the moment footwear went mainstream, and how Groov now personalizes what mass manufacturing lost.  

The History of Feet: The Industrial Revolution ...

Rubber soles. Mass production. The Industrial Revolution changed how we walked forever. Trace the moment footwear went mainstream, and how Groov now personalizes what mass manufacturing lost.  

From Renaissance chopines to Louis XIV’s red heels, shoes symbolized power, wealth, and status more than comfort. Groov insoles continue footwear’s legacy as identity while adding modern arch support, cushioning, and personalized comfort.

The History of Feet: Renaissance & Baroque. Whe...

In the Renaissance and Baroque eras, shoes became art and balancing acts. From towering chopines to pearl-studded slippers, style ruled over comfort. Groov helps bring balance back to footwear, minus...

The History of Feet: Renaissance & Baroque. Whe...

In the Renaissance and Baroque eras, shoes became art and balancing acts. From towering chopines to pearl-studded slippers, style ruled over comfort. Groov helps bring balance back to footwear, minus...

History of Feet: medieval poulaines: shoes with absurdly long pointed toes that signaled status but sacrificed comfort. Groov insoles keep the fashion, skip the pain.

The History of Feet: The Medieval Ages, When Sh...

Poulaines, peasants, and royal foot drama, welcome to the Middle Ages. Dive into the fashion (and function) of medieval footwear and see how Groov solves problems that pointy shoes never...

The History of Feet: The Medieval Ages, When Sh...

Poulaines, peasants, and royal foot drama, welcome to the Middle Ages. Dive into the fashion (and function) of medieval footwear and see how Groov solves problems that pointy shoes never...