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Groovin through the 5 boroughs: SoHo to DUMBO

Groovin through the 5 boroughs: SoHo to DUMBO

Shop the boutiques, strut the cobblestones, and cross the Manhattan Bridge to DUMBO, all without sore arches. This stylish NYC day out deserves footwear comfort worthy of the ‘fit. Groovs...

Groovin through the 5 boroughs: SoHo to DUMBO

Shop the boutiques, strut the cobblestones, and cross the Manhattan Bridge to DUMBO, all without sore arches. This stylish NYC day out deserves footwear comfort worthy of the ‘fit. Groovs...

Groovin Through the Five Boroughs: Central Park & the Museum Mile

Groovin Through the Five Boroughs: Central Park...

Escape the chaos and embrace your inner main character with a stroll through Central Park and Museum Mile. With Groovs underfoot, you’ll float past turtles, castles, and the Met steps...

Groovin Through the Five Boroughs: Central Park...

Escape the chaos and embrace your inner main character with a stroll through Central Park and Museum Mile. With Groovs underfoot, you’ll float past turtles, castles, and the Met steps...

Underfoot: City Feet, Street Style

Underfoot: City Feet, Street Style

From Parisian cobblestones to Manhattan crosswalks, urban life is tough on your feet. Find out how Groov bridges the gap between street style and all-day city stamina so you can...

Underfoot: City Feet, Street Style

From Parisian cobblestones to Manhattan crosswalks, urban life is tough on your feet. Find out how Groov bridges the gap between street style and all-day city stamina so you can...

The Barefoot Blueprint: Understanding Natural Foot Function

The Barefoot Blueprint: Understanding Natural F...

Before sneakers and insoles, there was just skin against earth. Dive into how barefoot movement shaped human evolution and how Groov helps you reconnect with your natural stride without giving...

The Barefoot Blueprint: Understanding Natural F...

Before sneakers and insoles, there was just skin against earth. Dive into how barefoot movement shaped human evolution and how Groov helps you reconnect with your natural stride without giving...

Fashionably Comfortable: Cheap shoes and hidden costs

Fashionably Comfortable: Cheap shoes and hidden...

A $20 shoe might be a steal, until it’s a pain. Uncover the real cost of fast-fashion footwear and see how Groov helps extend the life (and comfort) of every...

Fashionably Comfortable: Cheap shoes and hidden...

A $20 shoe might be a steal, until it’s a pain. Uncover the real cost of fast-fashion footwear and see how Groov helps extend the life (and comfort) of every...

Fashionably Comfortable: Luxury Sneakers

Fashionably Comfortable: Luxury Sneakers

Your luxury sneakers might look like a million bucks, but how do they feel after five hours? Find out how Groov insoles turn high-fashion kicks into all-day comfort machines without sacrificing...

Fashionably Comfortable: Luxury Sneakers

Your luxury sneakers might look like a million bucks, but how do they feel after five hours? Find out how Groov insoles turn high-fashion kicks into all-day comfort machines without sacrificing...

From Barefoot to Elite Part IV: Weekend Warriors & Injury Prevention

From Barefoot to Elite Part IV: Weekend Warrior...

Zero to 100 weekends are great for your adrenaline, but brutal for your feet. Learn how Groov helps weekend warriors stay strong, agile, and injury-free so Mondays don’t hurt.  

From Barefoot to Elite Part IV: Weekend Warrior...

Zero to 100 weekends are great for your adrenaline, but brutal for your feet. Learn how Groov helps weekend warriors stay strong, agile, and injury-free so Mondays don’t hurt.  

From Barefoot to Elite Part III: Marathoners’ Secret Weapon

From Barefoot to Elite Part III: Marathoners’ S...

Marathoners know every mile starts with a strong foundation. Discover how personalized foot support is the ultimate performance booster and how Groov helps runners go farther, faster, and pain-free.  

From Barefoot to Elite Part III: Marathoners’ S...

Marathoners know every mile starts with a strong foundation. Discover how personalized foot support is the ultimate performance booster and how Groov helps runners go farther, faster, and pain-free.  

Underfoot: Future Feet

Underfoot: Future Feet

The future of foot health isn’t generic, it’s personal. Dive into how AI, sustainability, and smarter design are shaping a world where your feet get exactly what they need (without...

Underfoot: Future Feet

The future of foot health isn’t generic, it’s personal. Dive into how AI, sustainability, and smarter design are shaping a world where your feet get exactly what they need (without...

Underfoot: Feet on the Field

Underfoot: Feet on the Field

Elite athletes know their success starts from the ground up. Whether you're training for your next race or your next rec league glory, see how Groov brings pro-level foot support...

Underfoot: Feet on the Field

Elite athletes know their success starts from the ground up. Whether you're training for your next race or your next rec league glory, see how Groov brings pro-level foot support...