News

Fashionably Comfortable: Heels, Pain, and Power...
Heels symbolize power, confidence, and, let’s be honest, pain. Discover how Groov Luxe insoles are rewriting the story, making it possible to conquer the world without sacrificing your feet.
Fashionably Comfortable: Heels, Pain, and Power...
Heels symbolize power, confidence, and, let’s be honest, pain. Discover how Groov Luxe insoles are rewriting the story, making it possible to conquer the world without sacrificing your feet.

From Barefoot to Elite Part II: Insoles & The NBA
When NBA players sprint, jump, and pivot at elite levels, it’s what’s inside their shoes that makes all the difference. Find out how custom insoles—and Groov tech—are raising the game...
From Barefoot to Elite Part II: Insoles & The NBA
When NBA players sprint, jump, and pivot at elite levels, it’s what’s inside their shoes that makes all the difference. Find out how custom insoles—and Groov tech—are raising the game...

The History of Feet: Greece and Rome
From Olympic races to conquering empires, ancient Greeks and Romans revolutionized footwear for athletes, soldiers, and citizens alike. Discover how their sandal game still echoes in today's designs, and how...
The History of Feet: Greece and Rome
From Olympic races to conquering empires, ancient Greeks and Romans revolutionized footwear for athletes, soldiers, and citizens alike. Discover how their sandal game still echoes in today's designs, and how...

Fashionably Comfortable: Why Fashion Forgot Feet
For centuries, style came first, and foot comfort came dead last. Take a walk through fashion history’s biggest misses and see how Groov is finally making high style and healthy...
Fashionably Comfortable: Why Fashion Forgot Feet
For centuries, style came first, and foot comfort came dead last. Take a walk through fashion history’s biggest misses and see how Groov is finally making high style and healthy...

From Barefoot to Elite Part I: Barefoot to Boosted
From chasing mammoths barefoot to breaking world records in cushioned sneakers, human performance has evolved, and so has foot support. See how Groov fits into the journey from primal running...
From Barefoot to Elite Part I: Barefoot to Boosted
From chasing mammoths barefoot to breaking world records in cushioned sneakers, human performance has evolved, and so has foot support. See how Groov fits into the journey from primal running...

5 Shoes You Wouldn’t Think Work with Groovs… Bu...
Think your chic loafers, vintage boots, or skinny sneakers can’t handle a custom insole? Think again. Here are five unexpected shoe styles where Groovs slide in perfectly, no weird bulges,...
5 Shoes You Wouldn’t Think Work with Groovs… Bu...
Think your chic loafers, vintage boots, or skinny sneakers can’t handle a custom insole? Think again. Here are five unexpected shoe styles where Groovs slide in perfectly, no weird bulges,...

Your Feet Don’t Hurt Anymore, Get Out of the Ho...
With Groovs underfoot, it’s time to stop making excuses and start making memories. From beach strolls to volleyball games and golden-hour sunsets, here’s how to spend a perfect pain-free day...
Your Feet Don’t Hurt Anymore, Get Out of the Ho...
With Groovs underfoot, it’s time to stop making excuses and start making memories. From beach strolls to volleyball games and golden-hour sunsets, here’s how to spend a perfect pain-free day...

The History of Feet: Ancient Egypt’s Footwear Game
Before red bottoms, ancient Egyptians were flexing jeweled sandals as status symbols. Step back in time and discover how custom footwear and early orthotics shaped foot care, and how Groov...
The History of Feet: Ancient Egypt’s Footwear Game
Before red bottoms, ancient Egyptians were flexing jeweled sandals as status symbols. Step back in time and discover how custom footwear and early orthotics shaped foot care, and how Groov...