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High heels: iconic for style, notorious for pain. From Marilyn Monroe to Zendaya, they symbolize power and elegance, but hurt. Groov Luxe insoles bring arch support, cushioning, and all-day comfort to heels without sacrificing style.

Fashionably Comfortable: Heels, Pain, and Power...

Heels symbolize power, confidence, and, let’s be honest, pain. Discover how Groov Luxe insoles are rewriting the story, making it possible to conquer the world without sacrificing your feet.  

Fashionably Comfortable: Heels, Pain, and Power...

Heels symbolize power, confidence, and, let’s be honest, pain. Discover how Groov Luxe insoles are rewriting the story, making it possible to conquer the world without sacrificing your feet.  

NBA players rely on custom insoles for balance, injury prevention, and performance. About 80% of pros use them. Groov Plush insoles bring the same personalized arch support and cushioning to everyday athletes, weekend warriors, and long workdays.

From Barefoot to Elite Part II: Insoles & The NBA

When NBA players sprint, jump, and pivot at elite levels, it’s what’s inside their shoes that makes all the difference. Find out how custom insoles—and Groov tech—are raising the game...

From Barefoot to Elite Part II: Insoles & The NBA

When NBA players sprint, jump, and pivot at elite levels, it’s what’s inside their shoes that makes all the difference. Find out how custom insoles—and Groov tech—are raising the game...

Ancient Greek sandals and Roman caligae showed status and power. Groov insoles bring that history into modern comfort.

The History of Feet: Greece and Rome

From Olympic races to conquering empires, ancient Greeks and Romans revolutionized footwear for athletes, soldiers, and citizens alike. Discover how their sandal game still echoes in today's designs, and how...

The History of Feet: Greece and Rome

From Olympic races to conquering empires, ancient Greeks and Romans revolutionized footwear for athletes, soldiers, and citizens alike. Discover how their sandal game still echoes in today's designs, and how...

History shows fashion shoes often sacrificed comfort. From chopines to stilettos, style ruled. Groov Luxe insoles blend support and style for pain-free confidence

Fashionably Comfortable: Why Fashion Forgot Feet

For centuries, style came first, and foot comfort came dead last. Take a walk through fashion history’s biggest misses and see how Groov is finally making high style and healthy...

Fashionably Comfortable: Why Fashion Forgot Feet

For centuries, style came first, and foot comfort came dead last. Take a walk through fashion history’s biggest misses and see how Groov is finally making high style and healthy...

From barefoot running to carbon-plated super shoes, footwear evolution changed performance. Groov AI insoles personalize support, blending natural stride with modern cushioning

From Barefoot to Elite Part I: Barefoot to Boosted

From chasing mammoths barefoot to breaking world records in cushioned sneakers, human performance has evolved, and so has foot support. See how Groov fits into the journey from primal running...

From Barefoot to Elite Part I: Barefoot to Boosted

From chasing mammoths barefoot to breaking world records in cushioned sneakers, human performance has evolved, and so has foot support. See how Groov fits into the journey from primal running...

Groov insoles work with more than sneakers. From Balenciaga barefoot shoes to Rick Owens boots, Converse, Tabis, and Onitsuka Tigers, Groov adds hidden comfort and arch support to any style.

5 Shoes You Wouldn’t Think Work with Groovs… Bu...

Think your chic loafers, vintage boots, or skinny sneakers can’t handle a custom insole? Think again. Here are five unexpected shoe styles where Groovs slide in perfectly, no weird bulges,...

5 Shoes You Wouldn’t Think Work with Groovs… Bu...

Think your chic loafers, vintage boots, or skinny sneakers can’t handle a custom insole? Think again. Here are five unexpected shoe styles where Groovs slide in perfectly, no weird bulges,...

Day trip in SoCal with Groov insoles: stroll Manhattan Beach Pier, The Strand, downtown eats, and Hermosa Beach sunset all in comfort

Your Feet Don’t Hurt Anymore, Get Out of the Ho...

With Groovs underfoot, it’s time to stop making excuses and start making memories. From beach strolls to volleyball games and golden-hour sunsets, here’s how to spend a perfect pain-free day...

Your Feet Don’t Hurt Anymore, Get Out of the Ho...

With Groovs underfoot, it’s time to stop making excuses and start making memories. From beach strolls to volleyball games and golden-hour sunsets, here’s how to spend a perfect pain-free day...

Ancient Egyptian sandals: jeweled papyrus and leather shoes as status symbols, early foot care, and inspiration for modern insoles.

The History of Feet: Ancient Egypt’s Footwear Game

Before red bottoms, ancient Egyptians were flexing jeweled sandals as status symbols. Step back in time and discover how custom footwear and early orthotics shaped foot care, and how Groov...

The History of Feet: Ancient Egypt’s Footwear Game

Before red bottoms, ancient Egyptians were flexing jeweled sandals as status symbols. Step back in time and discover how custom footwear and early orthotics shaped foot care, and how Groov...